Starting your own SEO consultancy firm or agency is relatively easy but conducting it successfully is no fun at all. Given that it is quite difficult to scale even any such service-based industry model without professional help. If you enjoy the common pitfalls that most such agency owners tend to experience when conducting an online client-based SEO firm:
You must be having a great time because of this (see above). Your client, however, is probably complaining to his or her search engines (or whoever you happen to be doing your SEO work for), which are either not getting the traffic they need or getting far less than they should. You are left to ponder whether it’s all your fault or if there is something else going on. Most of the time, it’s the latter, and this is where you get into trouble.
The search engines, and their algorithms, change frequently. This is a normal part of the Internet game. You cannot afford to assume that everything is fine, especially if you are serving e-commerce clients or other types of digital clients who expect their search results to always be the latest and greatest. It takes some strategic thinking, and most importantly, the ability to analyze the changing landscape of the search results in order to remain a relevant service provider to its clients. But how does one go about examining such changing landscapes and developing a strategy to stay relevant?
The answer lies in conducting regular audits on your service as well as in developing thorough keyword research strategies and list building strategies. Some may wonder how such extensive keyword research and list building can be done without hiring a consultant. They are quite correct to ask this question because not everyone has access to top tier digital marketing consultancy firms that would allow them to conduct such keyword research and audit checklists on their own. There are also a good number of freelancers who could undertake some of these tasks for free, but they would only be able to do so much. For instance, most freelance writers only have enough talent to create contents that are comprehensible enough for web visitors; they would obviously lack the creativity and the know-how to come up with an article that will capture the attention of the search engine’s search bots and move it to the top of the page results. These auctions, via sites such as springer spaniel are also available online.
If you have done a proper keyword research and have a clear idea of what your target audience wants, you can start writing your sales pitch. Be as specific as possible in identifying the problems your target audience is looking for answers to. You should also have a clear sense of what the benefits of your product or service are so that your prospects will be convinced to buy it. Remember to address every possible question your potential clients have before concluding your sales pitch. It’s also advisable to write a compelling sales copy that will get you immediate sales. Once your prospects decide to purchase your products or services, you can ask them to email you the receipt or the confirmation email so that you will have a record of the transaction.
Finally, one of the most effective means of succeeding in the field of SEO is to use white hat SEO techniques, which are not banned by Google. White hat SEO includes article marketing, link building, blogging, press release submission and posting on directory listings. These SEO strategies are totally banned by Google since they can lower the ranking of the website if they are used in an unprofessional manner.